FireFox Plugin Reviews

25.4 FireFox Plugin Reviews — Getting Your Clicks Faster

This blog offering tips and reviews for users of Firefox also has some pretty good examples for users of AdSense.

Just see how long it takes you to find the ads in the screenshot below. Do you notice how you just don’t spot them right away? But as you read the content — and it’s great content — you just can’t miss them.

Again, the ad unit’s text and background colors match the design of the blog’s content, blending the ads in perfectly. And by placing the ads inside the articles, users can’t help but read them.

There are a couple of other things to watch out for though.

First, the referral button is right in the middle of the article. But it’s an article about Firefox so that’s likely to get a lot of clicks.

The second thing to look at is the fact that this blog also uses Kontera’s ad system. All of the links relate to Internet terms — the topic of the blog — and by just moving the color up a tone from the color of the content, they stand out and look inviting.

That’s a great mixture of ad unit blending, referral buttons and contextual ad systems that can bring great results.

Fig. 25.4 Lots of ads, lots more blending at firefoxpluginreviews.blogspot.com.