My Ads Have Disappeared!

23.7 My Ads Have Disappeared!

When Google made it possible for publishers to name their ad units and change them all automatically without repasting the code, it wanted to make sure that publishers didn’t accidentally delete them.

So Google didn’t create a delete feature.

Instead ads that aren’t shown for seven days are automatically made inactive.

If your ads are on a page that gets no traffic at all — perhaps because it’s a test page or because it’s just been built — those ads might disappear. You’ll need to make the ads active again... and look at them at least once a week until you show the page to users.