Google Ads And eMiniMalls At GPSReview.net

25.12 Google Ads And eMiniMalls At GPSReview.net

Of course, Kontera isn’t the only extra revenue source that you can use with AdSense units. For many sites, Chitika’s eMiniMalls can make a very profitable addition.

GPSReview.net is a great example of the sort of site that can benefit the most from Chitika’s services — as well as a great example of the right way to do it.

And again, it’s a very simple optimization.

The first thing to note about the site though is that it’s product-related. Sites that focus on products are always going to be the best option for eMiniMalls. Chitika produces very specific ads that will appeal most for people looking for products rather than simply further information. That’s what AdSense does, and like Kontera, it’s why Chitika’s ads work so well with Google’s.

Fig. 25.16 AdSense finds eMiniMalls at GPSReview.net.

That doesn’t mean though that you can only put eMiniMalls on productrelated sites. You can put them on any site. But publishers with pages that talk about products are likely to see the best results with them.

There’s no reason, in fact, that you couldn’t add a sub-directory to your website that offers reviews of the products related to your topic. So if you blog about television shows, you could offer DVD reviews. If you write about mortgages, you could offer reviews of home furnishings. If you write about coffee, you could offer information about coffee machines... and provide ads that let people buy them.

Once you’ve done that, you’d be able to copy what Tim Flight of GPSReview.net has done on his site.

Tim has put a big leaderboard right across the top of the page. By giving it a frame that matches the rest of the site, he’s done a great job of blending it in and it’s in a very prominent position.

And do you see how it’s only showing one ad?

That’s probably because he’s been site-targeted by an advertiser who’s prepared to pay a premium to be sure of appearing on Tim’s site.

Tim has then placed a small eMiniMall between the title and each content article so that it looks like part of the post. It’s totally unmissable — and raised his income by 200 percent!

Personally, I’d have gone a little further and experimented with a wellblended AdSense half-banner at the bottom of each post to give readers a place to go if they don’t want to go to the article. (On the article itself, Tim prefers to use another eMiniMall, followed by a Recommended Product Unit, an exclusive link unit supplied by Chitika to select publishers).

I’d also want to put a small link unit in the sidebar... but that’s just me. Even keeping it simple though, Tim’s GPS site is earning him great revenues.

With AdSense though, you should always be looking for ways to earn even more.