23.6 Too Many Public Service Ads
Public service ads are another sign of a keyword problem. You might not be hitting the keywords you want, or it could be that there simply aren’t any ads for the keywords you’re aiming for.
The first thing you need to do is make sure that you’ve got something to show instead of public service ads, nice though they are. You can specify an
alternate URL to show, use GoogleAdSensePlus or try Google Backfill to make sure that you’re still earning even when the keywords aren’t working.
Your next step though, is going to be to fix the problem. Make sure that Google does have ads for the keyword you’re targeting (you can use one of the preview tools such as googleadspreview.blogspot.com to do this). If nothing comes up, you’ll need to throw different keywords onto your page.
If something does come up — and it’s not what you’re getting — you can just use all of the keyword strategies I mentioned earlier to dump those PSAs.
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