25.11 Whispy Makes Ad Units Disappear!
Sometimes, you really don’t have to do too much to get the sort of optimized ads that bring fantastic results. Whispy.com has done a great job of blending its ad links into its site.
First, it’s used links in different colors. In general, that’s not a good idea; your users expect to links to be blue so that’s the color you should make them — and the color you should make your ad links too.
But Whispy is only using two different kinds of blue: a bold blue which functions as the title for the profiles, which link to the content; and a lighter blue for the links in the sidebars.
When the user sees ad links in exactly the same color, he’ll just assume he’s looking at more content links.
This is a very simple strategy that anyone can copy: just make sure that your ad links are the same color as the rest of your other links... and hide those ad links in a list of content links.
Very simple. Very, very effective.
Fig. 25.14 Just a perfect example of a camouflaged ad unit. How long did it take you to find it?
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