25.9 Matching Articles To Ads... And Cell Phones
The usual way to blend ads into the site is to do 3-Way Matching: to make the ads match the rest of the site in terms of background color, font color and font size.
It is possible to take a different approach though: you can make the site match the ads — or at least elements of it. Chris at GetACellPhone.com provides a fantastic example of this.
He’s put one ad unit in the left-hand column but right above it and right below it, he’s also put introductions to two articles. The headline of each article is a link to the rest of the piece further in the site and matches the headline of the ad.
That makes the ads look like links to articles, and it’s a great idea.
What I really like about this set-up though is that there’s no space between the two introductions and the “Ads by Google” line. It makes the articles look like the ads, leaving the ads free and clear.
As a strategy, it’s very easy to copy, but I’d take it further. You can match the color of the URL under the ad to the color of the links on the rest of the page and restrict the size of the introduction to just two line — just like the ads.
Make the rest of the page look like the ads and you’ll do some great matching.
Fig. 25.11 Play “spotthe ads” at GetACellPhone.com.
0 commentaires:
Enregistrer un commentaire