Too Few Ads In A Unit

23.8 Too Few Ads In A Unit

Sometimes a four-ad ad unit will only show one or two ads. There’s nothing you can do about this and it’s not really a problem. If you’re getting just one ad, you could be earning by CPM instead of cost-per-click. If you’re getting two ads — as Google likes to serve them sometimes — you just have to hope that they’re doing it because it pays better.

With AdSense, you don’t get to control everything!


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