AdBrite

19.6 AdBrite

Google’s big thing is serving contextual ads. Their program checks the content of your site and delivers ads that they think your users will like. AdBrite is much simpler.

The idea behind AdBrite is that people tend to ask popular sites to advertise their links. You’ve probably had that happen to you. Instead of asking for a link in return though, you could ask for money.

AdBrite is a clearing house for sites that want to sell advertising space on their pages and for advertisers who want to choose where they want to place their ads.

For advertisers, the advantage over Google is that they know exactly where their ads are appearing and for exactly how much money each time.

Publishers — like you — get to set your own ad rates, and you have the right to approve or reject every ad before it’s placed on your site. That gives you the power to choose your ads and your price instead of relying on whatever Google gives you.

Those are the advantages. The disadvantages are that it’s just not in the same league as AdSense... or YPN.

You can learn more about AdBrite at www.adbrite.com.