Provide Targeted Content That Will Help Google...

16.3 Provide Targeted Content That Will Help Google Advertisers To Capitalize Your Traffic

But writing about what you enjoy rather than what can help you earn

doesn’t mean you should forget about using your content to bring you

targeted ads.

If you know that there are certain keywords in your topic that are worth more, then you can certainly write about those. You can also make sure that you toss in plenty of keywords and headings to keep those ads targeted.