How To Track With Channels

12.1 How To Track With Channels

Google has its own FREE tracking feature called "Channels". Channels remind me of spy movies, where a smart chip is planted in the arm of a super sleuth, making it easier to track his activities or whereabouts.

AdSense now hands you 200 such chips. Use them to track ads on specific domain names or to group ads according to specific ad formats, keywords, their location on the page etc. You can use any other factor that might impact their effectiveness, based on the type of website you have.

Channel those clicks!

Google tells you many things about each Channel, such as the ad impressions, click-throughs and earnings data.

You can use the channel reports to find out which channels are making you the most money and how to increase your earnings for other channels.