Websites That Rank Higher In A Google Search (SERPS)

16.5 Websites That Rank Higher In A Google Search (SERPS) Will Get A Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term

I don’t know if that’s because Google just wants to reward sites who meet their criteria for high search listings or because they assume that sites that rank higher are going to have better users for advertisers than lower-ranked sites.

Most likely though, is that it’s all about content relevance. A topranking website is considered more relevant than a lower-ranking one. So keep an eye on your Google Search Ranking for your targeted search terms and work continuously to optimize your website. The upshot is that when you’ve created your site, you need to pay attention to search engine optimization.

That won’t only win you free traffic, it will also get you more money for the traffic you receive.

You can learn more about search engine optimization in chapter 21.