12.9 Tracking Tools
There’s a whole range of different tracking tools available to fill the gaps left by Google’s Channels. Here is a quick run-down of the main ones:
http://www.metalgrass.com/adsenselog/index.html
Created by MetalGrass, this stats analyzer has easy-toread graphs and charts. They also use Google’s own stats rather than tapping into your server’s MySQL.
You can check your account as frequently as you want
and the log will even you give you a sound, an email or a pop-up window when new data is available.
Price $50. Free 30-day trial.
AsRep lets yo
u track all of your stats in real time. That includes each of your three regular ad units, an AdLink unit and up to two
search boxes on each page.
The program also captures colors, format and channels,
and whether the units are showing ads or alternates.
Price $50. Unlimited evaluation version available.
CSV AdStats
http://www.nix.fr/en/csvadstats.aspx
CSV AdStats is less of a tracker and more of a numbercruncher.
You can download Google’s CSV data file and conduct a full stats analysis to check averages and create charts.
A useful way to squeeze more sense out of your stats.
FREE
Google AdSense Tracking Script
http://www.biz-directory.org/adsense/
The Google AdSense Tracking Script lets you see the domains and files where clicks occurred, hourly and daily stats and who clicked what, where and when.
TWO TOOLS YOU CAN’T DO WITHOUT!
If you are serious about making money with Google AdSense, there are two tools that you really need to download.
I was closely involved in the production of both of them.
I’d like to say that I didn’t create these tools to make a profit, but that’s not really true. I did create them to make a profit... but a profit as an AdSense publisher not as a software developer.
The fact is, none of the tracking software that I saw on the market was giving me all the information I wanted.
And I want to know everything!
I want to know where my users are coming from, what they’re looking for, which ads they’re clicking, how many unique visitors I’m receiving, which colors work best etc. etc.
With AdSense, I don’t think it’s possible to have too much information. No one was really willing to supply me the tools to gather and analyze that information. So I built them myself.
AdSense Detective
http://www.adsensedetective.com/members/register.php
I developed AdSense Detective together with my good friend, Robert Puddy, who’s really another AdSense giant. We wanted that program to fill in all the knowledge and data gaps that we possibly could.
That’s why in AdSense Detective, you’ll be able to discover:
Which domains, directories and pages of your websites users clicked;The referring domains, pages and search terms that sent you visitors;Which ad units, colors and formats were bringing you the most clicks;The precise copy of the AdWords that you can check against page relevance;The search terms used by visitors to find your page; and..The exact AdSense channels of every ad clicked so that you can see which
Fig. 12.5 More data than you can shake a stick at from AdSense Detective.
AdSense Buddy
Of course, you still have to analyze and process all that data.That’s what my next tool does, and you can download it for no charge at all.At time of writing, it’s in beta. By the time of reading though, it should be
The idea of the program is to make it as simple as possible for you to make sense of your stats. And because the program has been created by someone who not only knows AdSense, but uses it every day, you can be sure that it was made with the end user in mind so it should give you everything you could ask for.
If there’s something I’ve left out, you probably don’t need it.
You’ll be able to follow your CTR and note your impressions. You’ll be able to see your results by just rolling over the task bar. And I’ve even included an AdSense journal so that you can keep track of what’s working and what isn’t.
That alone makes it worth downloading.
Fig. 12.6 AdSenseBuddy’s journal makes it a breeze to keep track of your changes.
And it’s really simple to use. Once you’ve received your registration key, you simply enter your AdSense email address and password. Immediately, you’ll see a pop-up summarizing your latest stats. (Want to see them again? Just mouse over the icon in the system tray.)
But it’s really the journal that I’m most proud of. The fact that you can keep a record of your changes together with the results of your changes makes following your stats very, very easy.
I don’t know how I managed for so long without it.
And like I said, it’s absolutely free, so enjoy! Click here to download AdSense Buddy.
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