19.7 Kanoodle – Bright Ads
The same criticism can be made of Kanoodle’s BrightAds service, which is similar to Google’s. It’s a search engine that delivers contextual ads to publishers’ websites. The contextualizing isn’t quite as accurate as Google’s but BrightAds does offer a number of options that Google doesn’t offer — or at least not yet. Its RSS advertising program has been around for a while, it has a focus on local sites which might be attractive to businesses with local markets (or sites with content of local interest) and it also serves ads related to previous user behavior. If a user visits a lot of real estate sites, for example he could continue to receive ads about real estate even if he’s on a site about sport. That means your site could be displaying ads that have nothing to do with your content.
That’s all creative stuff and it’s nice to see new ideas. It would be nicer though to see revenues that compete with Google’s and I haven’t heard of anyone earning more with BrightAds than they can earn with Google.
BrightAds might be worth looking at if you want to make money with your RSS feed but I’m not convinced they’re going to give Google or Yahoo! any worries.
Learn more about Kanoodle’s BrightAds at
http://www.kanoodle.com/about/brightads.cool
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