How To Make AdSense Work With Internet

14. How To Make AdSense Work With Internet Communities And Commercial Sites

Maximize your AdSense Revenue from Internet Forums, Message Boards and Discussion Groups!

Earlier in this book, I mentioned making revenue from blogs. But blogs certainly aren’t the only types of content online or the only types that can use AdSense.

In an active Internet Community, users generate most of the content. You cannot completely control the keywords or the topics, which means AdSense might spring some surprises with the ads that show up. (Just have some Alternate Ads handy, in case AdSense pulls up a series of non-paying public service ads.)

Unlike passive surfers who like to explore your website for relevant information, forum members are very focused on their messages and the responses they attract.

Many publishers that play host to Internet Communities complain of negligible CTRs, scattered keywords (low content relevance) and low cost per click. What they don't realize is that Internet Communities are a hidden goldmine which inspire fanatical loyalty, repeat visits, unique content and a high level of user involvement with the content.

Mega-brands such as Apple and Harley Davidson were built on the same foundation — a deep sense of personal bonding, high involvement with the

product and strong referrals. You can achieve the same result with your website!

While all Internet Communities are not the same, they do have the same key strengths. You just need to recognize them and find new ways to cash in on them — as some savvy web publishers are doing already!