11.12 Buying Content/ Hiring Writers
One of the problems with free content is that you can get what you pay for. And if your site doesn’t have valuable content, it’s going to have an effect on your click-throughs.
The alternative of course is to pay professional writers to write for you. I’ve already mentioned WWW.elance.com as a good place to find designers but it’s a good place to find writers too. You can also ask Constant Conversions.com to write articles and blog posts for you.
The advantage of hiring writers of course, is that you can be sure you’re getting good content with little effort. On the other hand, you have to make that money back.
Try testing a writer to see how much profit a series of articles generates. If you pay $200 for five articles but find that your new pages don’t give you a $200 increase in revenues, you either need a new idea — or a new writer.
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