Automated Content

11.13 Automated Content

Finally, another option you can use to build a website is automated content. This will let you cut through the hassle of creating a website from scratch, dreaming up content and driving traffic. For a fee, you’ll be able to launch

without delay a website filled with information and already optimized for search engines.

As long as your ads are bringing in more money than you’re spending for the program, you’re making a profit.

There are a number of programs you can use to do this. ArticleBot at www.articlebot.com automatically rewrites existing articles to create brand new versions that you can post on your site. While you can’t take copyrighted articles as your originals, you can certainly use the tool to rewrite your own material and earn more cash by broadening your marketing, or by revamping public domain content.

While ArticleBot provides content, MetaWebs (www.metawebs.com) gives you the whole caboodle. You get a pre-built website already packed with content and SEO-optimized. In my opinion though, it’s a good idea to swap the content that you get with the site for your own. It will bring you more dedicated users — and that’s more likely to give you a higher income.

It’s not a bad idea though to use a MetaWeb site to bring in money while you’re creating your own material.

While MetaWeb and ArticleBot can certainly be used to generate AdSense revenue, CashPageBuilder was built specifically for AdSense. This is a very simple program to use. You can simply toss in a keyword phrase, choose the keywords and before you can say “How much is that worth?” you’ve got a site ready to roll.

And even if you choose a high-earning keyword that other people have chosen, you’ll still get original content.

But there’s a difference between original content and top-quality content.

The folks at Google aren’t crazy about pre-fabricated, useless content and it’s unlikely your users will be either. If all you’re doing is building a site to earn money — and not because you’re genuinely interested in the subject of your site — then maybe it doesn’t matter. You can still launch your pre-fabricated site, post your ads in good places and send traffic to your advertisers.

It’s worth remembering though that Smart Pricing was introduced precisely because of sites like these: sites with low-quality content get low advertising price. It’s quite possible that having built your site, you’ll find that the prices you receive will drop because you’re not sending the advertisers users who are genuinely interested in their products.

The best way to ensure a high result from Smart Pricing is to give advertisers traffic that wants their product. Good content is the best way to do that.

If you are going to use pre-fabricated content though, then you can still try to keep the cost of your advertising space high by attracting good quality traffic. The users might not stay on your site for very long — and you don’t really want them to — but if you can lay out your ads in such a way that when those users click off the site, they end up at an advertiser who does have the content they want to buy, you should still make money.

One thing you do have to be concerned about though is combining sites with pre-fabricated content in the same AdSense account as sites with highquality content. If your Smart Pricing value does fall, then your income could fall across the board.

The best strategy if you’re going to use these programs, I think, is to try to keep the sites you create with them in a separate account, when possible, and just make sure that your income is always higher than any monthly fee.

On the whole though, you’ll probably find that it’s more enjoyable and more lucrative to create websites that you enjoy maintaining and that users like visiting. Those are the sort of sites that make the most money.