Offline Marketing

20.5 Offline Marketing

One of the biggest mistakes that people make when they build an Internet business is to forget that there’s a world outside the Internet! Just because you make money out of traffic doesn’t mean you have to source all of that traffic online.

You should make sure that your URL is listed on all of your marketing material: your business cards, Yellow Pages ads, flyers, envelopes, freebies and just about anything else you can think of.

You should certainly have your site address in your email signatures.