21.2 Titles And URLs
I mentioned earlier that Metatags just aren’t what they used to be. I also said that it’s important that your titles and URLs contain the most important keywords for each of your pages in order to keep the ads relevant.
But those titles and URLs don’t just influence your ads; they also affect your search engine rankings.
A page about toy cars called cars.html might have a low ranking when someone looks for information about cars. Change the name to toy_cars.html and you should get a much higher ranking when someone looks for “toy cars”.
The more relevant your URL is and the easier it is to read, the better. www.domain.com/page is always an improvement than http://domain.com/page.php?newsid=1234583373. That’s why on my website www.familyfirst.com, I use URL’s like www.familyfirst.com/miss_abigails_time_warp.html rather than strings of number which confuse the robots.
One of the first places you should look when you want to improve your rankings then is your titles and URLs.
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