Creating Multiple Channels

12.5 Creating Multiple Channels

In the past, one of the biggest challenges for publishers was to decide which characteristic they should track on each of their ad units. Should they follow an ad unit’s color? Its position? Its size?

Now those decisions are much easier.

It’s possible to paste up to five Channel codes into one ad unit, allowing publishers to collect different information about the same ad. When you check your Channels, you’ll be able to how all your leaderboards or doing, as well as all your ads related by topic or color.

That’s a huge help when it comes to understanding what your site is doing.