Creating Content For Referral Ads

9.5 Creating Content For Referral Ads

I’ve said that you should choose ads that match your content as closely as possible.

I’ve also said that you should be recommending the ads in your referral units.

The easiest way to do both those things is to write a post, choose a referral ad that’s related to the post and add a sentence or two mentioning the product.

That’s very simple.

An alternative approach is to choose an ad that matches the content of your site, then write a post that matches the product.

The page can’t read like an ad. It has to be the same quality as all your other content otherwise users won’t read it and they won’t click the ads. The post would just find a reason to say something positive about the referral product.

It’s a very easy way to create a revenue-generating Web page.

In practice, you’re not going to be able to do this too often. You’ll probably find that there’s a limited number of ads that match your site. But even two or three pages like this on, easily reached and well-marketed, could give you some very nice extra income.