Putting Multiple Ads In Blogs

10.8 Putting Multiple Ads In Blogs

Fig. 10.2 Distributing multiple ads on a blog.

The best places to put ads on a blog is between the blog entries. Link units would probably be ideal here... but you’ve only got one of them. Instead, you could start with a half-banner or even a full banner and use a link unit in between two of the blog entries.

A search button can be placed at the top of a sidebar on the right with a skyscraper blended into the second of two lists of links, and a second link unit between them. Again the referral unit can be placed inside one of the blog posts if the teaser is long enough.

Possible alternatives to try:

Swapping the link unit for another ad unit and using a link unit in place of the skyscraper;

Using banners instead of half-banners;

Embedding a rectangular ad unit into the text of the blog;

Placing ad units next to photos in the blogs;

Putting a referral ad in the sidebar;

Adding an extra search box to the bottom of the right-hand sidebar.