1.8 Search Engine Optimization
However you decide to build your first site, people have to know you’re there. One of the most important ways to do that is get yourself a highranking in a search engine.
There are lots of different search engines, but only three are really important: Google, Yahoo! and MSN. In Chapter 21, I’ll talk in more detail about improving your search engine rankings.
If you want to take a shortcut, there are plenty of companies which will make the submissions for you and they’ll even optimize your site to get you as high on the rankings as possible.
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