8.7 Customizing Your Search
Google lets you customize the search box to match your site in the same way that you can customize your ad units. But a different principle applies here that applies to your ads: you want your search box to look like a search box.
You can certainly make the box look like part of your site so that it looks attractive but as I said, keep the button grey.
People trust Google to deliver results that they want. If the search box reminds them of Google, they’re more likely to use it than go to Google.com and search from there.
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