No 'Baiting

6.8 No 'Baiting'!

Often I've clicked through a 'promising' website, only to find reams of keyword spam, interspersed with AdSense. Websites like these make AdSense look bad.

Keyword spam may trick search spiders, but your human visitors will leave disappointed.

People hate being 'baited' by a web site. Offer content that makes their visit worthwhile. Address the needs and concerns of your visitors with original content.

Quality content builds trust and loyalty — and that, in turn, makes people want to click. Search rankings may change, but loyal visitors keep coming back for more!