Home Page Searching

8.6 Home Page Searching

One way to increase your revenues from searching is to encourage your users to use your site as their home page.

Many users have Google as their home page. If you’re offering the same service as Google, using their search box and delivering their results, there’s no reason why they shouldn’t be searching from your page — and giving you revenue from the ads.

Just encourage your users, especially users with Google as their home page, to switch to you, and you’ll be able to make the most of your search function and your ads.