Finding Keywords

6.3 Finding Keywords

We know that Google’s crawlers search websites for keywords, then reports back and tells the company what kind of ads to send to the site. If your site is about pension plans for example, then your keywords would be things like “retirement”, “401k” and “pension”.

Getting the right keywords on your site won’t just make your ads relevant; it will also help you to make sure that the ads you get are the ones that pay the most.

There are all sorts of tools available on the Web that tell you how much people are prepared to pay for keywords. www.overture.comand www.googlest.com

let you see how much people are prepared to pay, and www.keywords.clickhereforit.com also has a list of keywords with their prices.

On the more professional side, WordTracker provides a wealth of keyword research tools that unearth pure gold. You can check it out at www.WordTracker.com

Again, you don’t want to build a site just to cash in on a high paying keyword but if you know that “401k” pays more than “retirement” for example, then it makes sense to use the higher paying keywords more than the lower paying ones.

See Chapter 17 for more on finding the most up-to-date high paying keywords.