Finding Money With Search

8.1 Finding Money With Search

What happens when your visitors can't find what they want on your website? They might be bored, probably they're hungry for more or they might want to refine their search. If you have a Google Search Box, you can now retain these 'quitters' — and make money from ads they click from their search results!

The Google Search Box isn't just an added convenience for your visitors — it can actually make you money! When your users enter a search term, you’ll receive a commission for any ad they click on the results page.

If your AdSense ads are being ignored then, add a link at the bottom of the AdSense ads, inviting visitors to try Google search. A simple note should do the trick. Try something like: "Can't find what you're looking for? Try Google Search!"

A Google Search box allows your visitors to specify their exact search terms, thereby "pulling" more relevant ads to your page. Using the Search feature, you can pull up on-demand AdSense ads at the top of the search results.

At the bottom of the Google text ads, place a link to the Google Search bar, inviting readers to Search for better-targeted content and offers. When visitors click an ad, YOU get paid!

You can invite users to search within the website or the entire web. As far as possible, use a staid gray button for the Google search feature. It looks more believable — and legitimate! Note that Google has not played around with its own search buttons, although the logo itself has undergone many theme-based transformations.

Fig 8.1 The "Search" feature is an important part of content-rich websites. On my website above, users are invited to search different threads within the website 'by keyword' and 'by username' creating a good potential to merge in a Google search box.

Google Search Boxes are getting increasingly popular with Internet Forums, enabling users to pull up relevant text ads "on demand"!