Putting It All Together

10.6 Putting It All Together

Deciding where to put one ad can often be difficult. There are so many different options. Get it wrong and it will cost you money.

While having multiple ads lets you tempt users wherever they are on the page, it also compounds the problem. What’s the best combination of ads and where should the different ads go?

Experimentation and close tracking is the only real way to know for your site but you have to start somewhere. I’ve put three suggested starting points below. These aren’t meant to be final versions that will yield you the greatest income. They’re just meant to get you started quickly. You can then try swapping the locations of different units and see how those changes affect your CTR.