10.2 What To Do With Three Ad Units
The actual number of ads that you’ll choose will depend on the design of your site. But considering the range of different formats, you should find it pretty easy to squeeze in at least two ad units and usually three.
Most sites for example, have room for a leaderboard (although you should also experiment with a link unit to see which of the two in that position gives you the best results).
It’s also not too difficult to insert a rectangular unit into an article. You can do that with just about any article.
That’s two units already.
The final unit, a button or vertical banner, could do very well in a sidebar.
Most people choose to keep the ads far apart, but you can also have some pretty dramatic effects by putting your ad units together. This isn’t a strategy that’s going to work for everyone, but creating a zone — at the top of your page maybe or between blog entries — can really make those ads look like content.
After all, users are used to seeing ads in single blocks. When they see a whole section of the page given over to ads, there’s a good chance they’ll assume it’s content and give it some extra attention.
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