Putting Multiple Ads In Articles

10.7 Putting Multiple Ads In Articles

Fig. 10.1 Distributing multiple ads on an article Web page.

On a Web page that features just one article, you could place a leaderboard beneath the navigation bar, a rectangular ad unit embedded at the beginning of the article and a link unit in a list of links in the left-hand sidebar.

On the right, you could place a search box, another link list (perhaps to archives, RSS content or news) followed by a link unit, and you could put a referral ad inside the text either as an image ad or a text link.

You could also try a second search box at the bottom of the page.

Possible alternatives to try:

Swapping the leaderboard or the second search box for a link unit;

Replacing the link unit on the left with a vertical banner;

Placing a half-banner at the end of the article instead of the second search box;

Moving the link unit on the left to the top of the sidebar;

Using a skyscraper on the right instead of a link unit;

Or just taking out some of the ads to see if that brings in more clicks.