Legalese adsense



Legalese

Every effort has been made to accurately represent this product and it's potential. Even though this industry is one of the few where one can write their own check in terms of earnings, there is no guarantee that you will earn any money using the techniques and ideas in these materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques. We do not purport this as a “get rich scheme.”

Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ according to individuals, we cannot guarantee your success or income level. Nor are we responsible for any of your actions.

Materials in our product and our website may contain information that includes or is based upon forward-looking statements within the meaning of the securities litigation reform act of 1995. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with a description of potential earnings or financial performance.

Any and all forward looking statements here or on any of our sales material are intended to express our opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material.

Results may vary, as with any business opportunity, you could make more or less. Success in ANY business opportunity is a result of hard work, time and a variety of other factors.



Case Studies

25. Case Studies
25.1 JourneyAustralia.com — Unmissable Ads Down Under
25.2 Great Ideas For Integration From FreeAfterRebate.com
25.3 Gifts-911.com Gets Emergency Treatment With Multiple Ad Units
25.4 FireFox Plugin Reviews — Getting Your Clicks Faster
25.5 OffshoreBankingCentral.com Brings Home The Bacon
25.6 Subtle Ad Linking At Sudoku Links
25.7 Go4th.org Takes AdSense Forward
25.8 Smart Ad Placement At DogToysMart.com
25.9 Matching Articles To Ads... And Cell Phones
25.10 Brewing Up Profits With Herbal Tea
25.11 Whispy Makes Ad Units Disappear!
25.12 Mixing AdSense With Kontera On DealOfDay.com
25.13 Google Ads And eMiniMalls At GPSReview.net

Staying Up To Date And Learning The Latest AdSense Tips

24. Staying Up To Date And Learning The Latest AdSense Tips
24.1 Talking AdSense at AdSenseChat

Troubleshooting

23. Troubleshooting — What To Do If You’re Not Getting The Results You Want
23.1 Low Revenues
23.2 Low Traffic Levels
23.3 Low Clickthrough Rates
23.4 Low Click Price
23.5 Low Ad Relevance
23.6 Too Many Public Service Ads
23.7 My Ads Have Disappeared!
23.8 Too Few Ads In A Unit

AdSense Prohibitions, Mistakes And Problems

22. AdSense Prohibitions, Mistakes And Problems
22.1 The Biggest Mistakes That AdSense Publishers Make... And How To Avoid Them
22.2 What To Do If Your AdSense Account Gets Closed

Search Engine Optimization

21. Search Engine Optimization
21.1 Robot.txt
21.2 Titles And URLs
21.3 Links
21.4 Create Gateways
21.5 Automatic Submissions
21.6 SEO Tools
21.7 A Word About Cloaking
21.8 TrafficAndConversion.com

Getting Traffic To Your Web Site

20.Getting Traffic To Your Web Site
20.1 Advertising
20.2 Reciprocal Linking
20.3 Send A Friend
20.4 RSS Feeds
20.5 Offline Marketing
20.6 Promoting Your Blog
20.7 Public Relations And Publicity

Other Contextual Advertising Programs

19. Other Contextual Advertising Programs And How To Use Them With AdSense
19.1 Kontera — Making Your Words Pay
19.2 Intellitxt’s Eye-Catching Ads
19.3 ContextCASH — Affiliate Revenue The Easy Way
19.4 Chitika — All Malls, More Money
19.5 Yahoo! Publisher Network
19.6 AdBrite
19.7 Kanoodle – Bright Ads
19.8 Searchfeed
19.9 The Big Boys: eBay And Microsoft

Keeping Track Of What Works

18. Keeping Track Of What Works — And What Doesn't Work — For You!
18.1 A Sample AdSense Journal

Making life easier for AdSense Partners

17.1 Test Your Mettle With The Adsense Sandbox!
17.2 Google AdSense Preview Tool
17.3 Overture BidTool
17.4 Overture Keyword Suggestion Tool
17.5 Ultimate SEO Tool
17.6 Google AdWords Traffic Estimator and Bid Tool
17.7 Keyword Rankings Tool
17.8 Mass Keywords Search
17.9 Guide to Google-friendly Design

What To Do Before You Apply To Google AdSense

16-Guidelines for new web publishers
16.1 Don't Build A Website That Specifically Targets Search Spiders, With Nothing Unique To Offer Human Visitors.
16.2 Don't Build A Website Just To Make Money From AdSense
16.3 Provide Targeted Content That Will Help Google Advertisers To Capitalize Your Traffic
16.4 DON'T Build A Website Specifically To Target High-Value Keywords Unless You Plan On Developing Quality Content!
16.5 Websites That Rank Higher In A Google Search (SERPS) Will Get A Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term
16.6 Increase ‘Readiness To Buy’
16.7 Don't Cut Corners!

How To Read Your Visitors Like A Book

15.1 Making Sense Of Stats, Logs And Reports
15.2 The Most Important Stat Of All
15.3 Optimum CTR
15.4 AdSense Arbitrage
15.5 WordTracker

How To Make AdSense Work With Internet

14. How To Make AdSense Work With Internet Communities And Commercial Sites
14.1 Google’s Forum Heat Map

Smart Pricing

13. Smart Pricing... And What It Means For Your Income
13.1 What Google Has Said About Smart Pricing
13.2 What Else Do We Know About Smart Pricing?
13.3 Strategies To Benefit From Smart Pricing

Response Tracking

12. Response Tracking: Your Hidden Pot Of AdSense Gold!
12.1 How To Track With Channels
12.2 How To Create A URL Channel
12.3 How To Create A Custom Channel
12.4 What Custom Channels Should You Create?
12.5 Creating Multiple Channels
12.6 Your Channel Names — How To Keep Your Channels Secret And Win Channel Targeted Ads
12.7 How To Read Your Server Logs
12.8 Fast Decision-Making With A/B Testing
12.9 Tracking Tools

Building Content

11.1 Writing Content
11.2 Making Bucks With Blogs
11.3 Adding AdSense To Your Blog
11.4 Old Content
11.5 Volunteer Writers
11.6 Build Thousands of Pages with Other People’s Content
11.7 Add Public Domain Works To Your Site
11.8 AdSense In RSS Feeds
11.9 AdSense On Mobile Phones
11.10 Google’s Video Content
11.11 Use Your Newsletter To Drive Traffic!
11.12 Buying Content/ Hiring Writers
11.13 Automated Content

Using Multiple Ad Blocks

Using Multiple Ad Blocks
10.1 How Many Ads Is Too Many?
10.2 What To Do With Three Ad Units
10.3 Where To Put The Search Boxes
10.4 Google Is Generous With The Link Units
10.5 Put Referral Ads Near The Recommendation
10.6 Putting It All Together
10.7 Putting Multiple Ads In Articles
10.8 Putting Multiple Ads In Blogs
10.9 Putting Multiple Ads In Merchant Sites
10.10 Ordering Your Ads

Google’s Referral Programs

Google’s Referral Programs
9.1 What Are Referrals And How Do They Differ From AdSense?
9.2 Signing Up For Google’s Referral Program
9.3 Choosing Your Referral Ads
9.4 Getting The Most Out Of Your Referral Ads
9.5 Creating Content For Referral Ads

Catch Fickle Visitors With The Google Search Box

8.1 Finding Money With Search
8.2 Learn How To Add Google Search To Your Web Page
8.3 Showing Your Results On Your Site
8.4 Flavoring Your Search Results
8.5 To Search Or Not To Search
8.6 Home Page Searching
8.7 Customizing Your Search
8.8 Google’s Custom Search Engine

QuickStart AdSense: A Step-By-Step Guide


QuickStart AdSense: A Step-By-Step Guide

Controlling Your Ads

6.1 Attracting Relevant Ads
6.2 Keep The Title, Directory And Headlines Relevant
6.3 Finding Keywords
6.4 Keyword Density
6.5 Keyword Placement
6.6 Keyword Frames
6.7 Section Targeting
6.8 No 'Baiting'!
6.9 Changing Metatags
6.10 Inviting The Robot
6.11 Google Ads Preview
6.12 Public Service Ads
6.13 Blocking Ads
6.14 “Advertise On This Site”
6.15 Does Location Matter For CPM Ads?

How To Maximize Visibility And Response

5.1 Ad Placement: Where To Put Your Ads?
5.2 Go With The 'Flow'
5.3 Above The Fold
5.4 Using Tables
5.5 Complementing Your Ads

Using Colors To Increase Your Clicks

4.1 Design Your Website To Highlight Adsense
4.2 Make The Border Go!
4.3 Text Is Design Too!
4.4 Blue Is Best
4.5 Where Did My URL Go?
4.6 Deliberate Mismatching
4.7 Changing The Look Of Your Ads

How To "Tweak" Your Ads To Make Them "Click"!

3.1 Ad Formats: “Dress” your ads for success!
3.2 Don't "Look" Like An Ad
3.3 Meet the AdSense Family
3.4 Text Ads — Google’s Finest
3.5 Image Ads — Built To Be Ignored
3.6 Video Ads
3.7 Gadget Ads — Clever But Are They Effective?
3.8 Link Units — Great Little Stocking Fillers
3.9 Expanded Text Ads — Shrinking Control Or Expanded
Income?

3.10 Seasons Greeting With Themed Units

AdSense — Making The Money

2.1 What Is AdSense?
2.2 Signing Up Made Easy
2.3 Google Policies
2.4 As Easy as 1-2-3

getting started whith google adsens

1.1 The Basics: Building Your Site
1.2 Naming Your Site
1.3 Choosing A Hosting Service
1.4 Designing The Site
1.5 Creating Content
1.6 Getting Started With Blogger.com
1.7 ... Or Google’s Page Creator
1.8 Search Engine Optimization
1.9 Links

Conclusion

Conclusion

AdSense can give you huge amounts of money. It can pay your mortgage, make your car payments and send you on the sort of vacations you’ve only dreamed of. If you want, it can even let you give up the day job and look forward to a life of working at home, in your pajamas with no boss other than yourself.

Or it can give you enough money to buy a couple of candy bars each week.

The secret of AdSense success isn’t complicated. You don’t have to spend years in a classroom learning a new skill or head out to get a diploma. The principle is very basic:

Serve interesting ads to users in a way that makes them want to click.

You do that with layout. You do that by choosing the right size of ads. And you do it by blending the ad into the page.

Choosing the right keywords is important too, and so is bringing traffic to your site at a low price before selling them on to advertisers for a higher one.

Most important though is to keep a close eye on the results of everything you do so that you can see what works and what doesn’t.


Google Ads And eMiniMalls At GPSReview.net

25.12 Google Ads And eMiniMalls At GPSReview.net

Of course, Kontera isn’t the only extra revenue source that you can use with AdSense units. For many sites, Chitika’s eMiniMalls can make a very profitable addition.

GPSReview.net is a great example of the sort of site that can benefit the most from Chitika’s services — as well as a great example of the right way to do it.

And again, it’s a very simple optimization.

The first thing to note about the site though is that it’s product-related. Sites that focus on products are always going to be the best option for eMiniMalls. Chitika produces very specific ads that will appeal most for people looking for products rather than simply further information. That’s what AdSense does, and like Kontera, it’s why Chitika’s ads work so well with Google’s.


Fig. 25.16 AdSense finds eMiniMalls at GPSReview.net.


That doesn’t mean though that you can only put eMiniMalls on productrelated sites. You can put them on any site. But publishers with pages that talk about products are likely to see the best results with them.

There’s no reason, in fact, that you couldn’t add a sub-directory to your website that offers reviews of the products related to your topic. So if you blog about television shows, you could offer DVD reviews. If you write about mortgages, you could offer reviews of home furnishings. If you write about coffee, you could offer information about coffee machines... and provide ads that let people buy them.

Once you’ve done that, you’d be able to copy what Tim Flight of GPSReview.net has done on his site.

Tim has put a big leaderboard right across the top of the page. By giving it a frame that matches the rest of the site, he’s done a great job of blending it in and it’s in a very prominent position.

And do you see how it’s only showing one ad?

That’s probably because he’s been site-targeted by an advertiser who’s prepared to pay a premium to be sure of appearing on Tim’s site.

Tim has then placed a small eMiniMall between the title and each content article so that it looks like part of the post. It’s totally unmissable — and raised his income by 200 percent!

Personally, I’d have gone a little further and experimented with a wellblended AdSense half-banner at the bottom of each post to give readers a place to go if they don’t want to go to the article. (On the article itself, Tim prefers to use another eMiniMall, followed by a Recommended Product Unit, an exclusive link unit supplied by Chitika to select publishers).

I’d also want to put a small link unit in the sidebar... but that’s just me. Even keeping it simple though, Tim’s GPS site is earning him great revenues.

With AdSense though, you should always be looking for ways to earn even more.


Mixing AdSense With Kontera On DealOfDay.com

25.11 Mixing AdSense With Kontera On DealOfDay.com

Ever since Google changed its policy to allow publishers to combine different ad programs on the same page, finding ways to make the most out of multiple ad units has proved an exciting challenge.

I talked about how I blend horizontal ad units into my forum on DealOfDay.com but recently, I’ve also been playing around with adding Kontera’s ads on those pages too.

Earning revenue from forums isn’t easy. I’m more likely to plan a forum as a way of supplying a service to my readers and building a community than as a way of earning income. People are just too focused on looking for answer to their questions to spend their time clicking ads. CPM ads often do better here.

But blending AdSense into the forum can work very well. And now I’ve found that adding link ads helps even more.

Notice how the two sets of ads look different and offer different things too. The AdSense ads look like category headings. In fact, this thread category was specifically about bargains on baby products, so I couldn’t have asked for a better keyword there.

The Kontera ads though focus on specific products. That’s their strength, and that’s why it pays to use highly targeted terms when you’re using Kontera (so “Tylenol” not “painkiller,” “Playstation” not “video game system”).

The result on this forum was that I got to offer my readers a range of different types of ads... and picked up two different kinds of income.

Fig. 25.15 Increasing my earning potential by combining ad systems on the DealOfDay.com forum.

Whispy Makes Ad Units Disappear

25.11 Whispy Makes Ad Units Disappear!

Sometimes, you really don’t have to do too much to get the sort of optimized ads that bring fantastic results. Whispy.com has done a great job of blending its ad links into its site.

First, it’s used links in different colors. In general, that’s not a good idea; your users expect to links to be blue so that’s the color you should make them — and the color you should make your ad links too.

But Whispy is only using two different kinds of blue: a bold blue which functions as the title for the profiles, which link to the content; and a lighter blue for the links in the sidebars.

When the user sees ad links in exactly the same color, he’ll just assume he’s looking at more content links.

This is a very simple strategy that anyone can copy: just make sure that your ad links are the same color as the rest of your other links... and hide those ad links in a list of content links.

Very simple. Very, very effective.


Fig. 25.14 Just a perfect example of a camouflaged ad unit. How long did it take you to find it?




Brewing Up Profits With Herbal Tea

25.10 Brewing Up Profits With Herbal Tea

Some of the most effective optimization strategies are very simple. Some are very creative. At TeaHerbalTea.com, we get both types.

The site has three ad units above the fold: a banner ad immediately beneath the header; a horizontal text link above the content; and a large rectangle embedded in the content.

But look at how each of those units is blended into the site. The banner’s background is lime-green, the same color as the site’s background, the titles match the color of the site’s header and the URL is kept just a tone or two above the background to make it almost invisible.

The unit embedded into the article follows a similar strategy. The title of the links match the title of the article, the description is kept black and the URL is a light color so that it almost disappears into the background.

It’s in the text links though that things get really interesting. The site has been designed so that it looks like there are little tabs above each of the links. That’s great idea. Would Google like it? It’s hard to say. So far, it’s not doing this site any harm, and it’s not an image, but you might want to clear it with your friendly AdSense rep before you put in your site.

Fig. 25.12 Three superbly blended ads at TeaHerbaltea.com...

It’s worth asking about.

The site’s ads don’t end there though. There’s another ad unit below the fold in the middle of the page, a Google search box at the bottom of the page and even a couple of referral buttons and an Amazon ad on the left. And with that second square ad unit turning up such well-targeted ads, there’s a great chance that they’ll get clicked.

If you’re wondering about that “Ads by Google” logo in the first embedded ad unit, Google does have a habit of testing different approaches on its ad units. It looks like they were doing a little experiment here. Let’s hope they keep it; it looks a lot better than the long “Ads by Gooooooogle”.


Fig. 25.13 ...and rounding it all off with a search box.